Who are Sweet Cherry?
Sweet Cherry Publishing is an independent children’s publishing company that specialises in fiction series. Our books explore engaging characters and worlds that children will want to revisit time and time again, and our list targets a wide range of readers – from board books and picture books all the way through to YA. We publish a diverse selection of genres including action, fantasy, and coming-of-age, and our educational titles for younger children are very popular with parents and teachers.
“I am the big cherry that sits right at the top! I get to make the most important decisions within the business.”
Dislikes: Watermelon seeds
Favourite children’s book: Matilda by Roald Dahl
Rights and Sales Director
“My job is to develop and maintain positive working relationships abroad. I also oversee publishing rights for Sweet Cherry titles and I negotiate translation rights. Most interestingly, I get to travel to international fairs to exhibit our new titles and to meet interesting people!”
Likes: Music, skiing, food and tea!
Dislikes: Blue cheese, it’s just wrong. Any other type of cheese is welcome though
Favourite children’s book: The Mousehole Cat by Antonia Barber
“I find exciting new books and authors for Sweet Cherry by reading manuscripts and attending book fairs. Once we’ve taken on a text, I talk to our authors and help them edit their books to make sure that they’re as brilliant as they can be! I also work with the rest of the team to make sure our books come to life in our readers’ imaginations.”
Likes: Receiving interesting parcels and singing songs
Favourite children’s book: The Jolly Postman by Janet and Allan Ahlberg
“I get the best job of turning everyone’s ideas into exciting new products and bringing everything to life. I create new formations, source all of the extra components and build the relationships with all our suppliers.”
Likes: Crisps, Camembert and Skiing
Dislikes: Gravy and people being late
Favourite Children’s Book: The Jolly Postman by Allan and Janet Ahlberg
“I design covers, interiors and extras for a range of books, currently focusing on Licensed design pitches and product development.”
Likes: Rammstein, Fraggle Rock, Punctuality and Damien Hirst.
Dislikes: Shopping, Glitter and Ostriches (evil massive pigeons!).
Favourite Children’s Book: Lord of the Flies by William Golding, and reading picture books like Oi Frog! by Kes Gray & Jim Field to my son Rocky
Creative Marketing Executive
”I’m the Creative Marketing Executive and my job is to make sure the books we publish reach the right readers. I am responsible for creating our marketing campaigns and running our social media.”
Dislikes: Peanut butter
Favourite children’s book: Percy the Park Keeper by Nick Butterworth
Publicity and Sales Executive
“I’m the Sales and Publicity Executive and I help spread the word about the books we publish. I’m responsible for connecting with the media, organising author appearances at festivals and events and connecting with social media influencers.”
Likes: Paramore, Ulster Rugby and Lemon tea
Dislikes: Ed Sheeran (I don’t see what all the fuss is about)
Favourite children’s book: Vicky Angel by Jacqueline Wilson
“I help Cecilia with the editing process by proofreading and copy-editing our current projects. I’m also here to give my opinion on potential future publications by reading manuscripts and identifying new opportunities.”
Likes: Asian dramas, living abroad and re-arranging my bookshelves
Dislikes: Windy days without a hair band
Favourite children’s book: Carbonel: The King of Cats by Barbara Sleigh
“I design our books from the front cover to the back to make them pretty and fun to read. I commission artists to illustrate our books, and also work on our audiobooks.”
Likes: Coffee, podcasts and plants (plant lady is the new cat lady).
Dislikes: Cinnamon and driving on the wrong side of the road.
Favourite children’s book: Sleuth on Skates, from the Sesame Seade Mysteries, by Clementine Beauvais.
“I design and edit the covers and illustrations of our books! I also typeset the books and make activity packs and fun extras to accompany them.”
Likes: Graphic novels, board games and playing sports (not so much watching).
Dislikes: Yoghurt adverts
Favourite Children’s Book: I Want My Hat Back by Jon Klassen
Sales and Marketing Assistant
“It’s my job to make our books seen and fall into the little hands of children all over the world! I’m responsible for meeting clients at trade book fairs across the globe, as well as meeting our lovely readers at more local events to chat about books.”
Likes: rom-coms, spin class, cocktails
Dislikes: heatwaves, airplane toilets, traffic
Favourite Children’s Book: To All The Boys I’ve Loved Before by Jenny Han
I edit and proofread our current projects – and I even write some of our younger children’s books! I work closely with the design department to make sure our images fit the text, and I also assess submissions with the rest of the editorial team.
Likes: vintage jumpers, BBC dramas, making BookTube videos and Christmas
Dislikes: being cold, disorganisation and badly developed characters
Favourite children’s book: Little Women by Louisa May Alcott
View our range of books.
Meet our authors