About us

Who are Sweet Cherry?

Sweet Cherry Publishing is an independent children’s book publisher based in Leicester. We are a small team with a big mission! We believe that all children should have access to great stories and endeavor to break down the barriers which often get in the way of reading. We are proud of our Leicester heritage and work very closely with the local community to increase literacy rates and promote reading for pleasure. We are a positive & fun team with kindness, success and collaboration at the core of our values. We are proud to represent our authors and are passionate about sharing engaging stories with children of all abilities and backgrounds.

Meet the Team!

Abdul
Managing Director

“I am the big cherry that sits right at the top! I get to make the most important decisions within the business.”

Likes: Watermelon

Dislikes: Watermelon seeds

Favourite children’s book: Matilda by Roald Dahl

Lara Clift
Rights and Sales Director

“My job is to develop and maintain positive working relationships abroad. I also oversee publishing rights for Sweet Cherry titles and I negotiate translation rights.  Most interestingly, I get to travel to international fairs to exhibit our new titles and to meet interesting people!”

Likes: Music, skiing, food and tea

Dislikes: Blue cheese, it’s just wrong. Any other type of cheese is welcome though

Favourite children’s book: The Mousehole Cat by Antonia Barber

Cecilia
Managing Editor

“I find exciting new books and authors for Sweet Cherry by reading manuscripts and attending book fairs. Once we’ve taken on a text, I talk to our authors and help them edit their books to make sure that they’re as brilliant as they can be! I also work with the rest of the team to make sure our books come to life in our readers’ imaginations.”

Likes: eating bananas in front of Tori, receiving interesting parcels and singing

Dislikes: haters

Favourite children’s book: The Jolly Postman by Janet and Allan Ahlberg

Neil
Head of Design

“I design covers, interiors and extras for a range of books, currently focusing on Licensed design pitches and product development.”

Likes: Rammstein, Fraggle Rock, punctuality and Damien Hirst.

Dislikes: Shopping, glitter and ostriches (evil massive pigeons!)

Favourite children’s book: Lord of the Flies by William Golding and picture books like Oi Frog! by Kes Gray and Jim Field

Molly
Head of Production and Scheduling

“I get the best job of turning everyone’s ideas into exciting new products and bringing everything to life. I create new formations, source all of the extra components and build the relationships with all our suppliers.”

Likes: Crisps, Camembert and skiing

Dislikes: Gravy and people being late

Favourite children’s book: The Jolly Postman by Allan and Janet Ahlberg

Kavi
Senior Rights and Sales Manager

“My job’s key purpose involves meeting clients from across the globe on sales trips and at exhibitions to present and sell a range of publishing rights from our list. It’s an exciting task to find the perfect international publishing partner, and extremely rewarding to see our titles published in another market and language.”

Likes: Music, physics and football

Dislikes: Donald Trump, overindulgence and rocket (the leaves, yuck)

Favourite children’s book: The Jungle Book by Rudyard Kipling

Divia
Sales and Marketing Executive

“It’s my job to make our books seen and fall into the little hands of children all over the world! I’m responsible for meeting clients at trade book fairs across the globe, and spreading the word about what’s happening at Sweet Cherry.”

Likes: Rom-coms, cocktails and singing in the car

Dislikes: Heatwaves, airplane toilets and traffic

Favourite children’s book: To All the Boys I’ve Loved Before by Jenny Han (YA counts, right?)

Rhiannon
Designer

“I design and edit the covers and illustrations of our books! I also typeset the books and make activity packs and fun extras to accompany them.”

Likes: Graphic novels, board games and playing sports

Dislikes: Non-functioning buckles and zips

Favourite children’s book: I Want My Hat Back by Jon Klassen

Margot
Junior Designer

“I design our books from the front cover to the back to make them pretty and fun to read and I commission artists to illustrate our books.”

Likes: Coffee, podcasts and plants (plant lady is the new cat lady)

Dislikes: Cinnamon and driving on the wrong side of the road

Favourite children’s book: Sleuth on Skates (from the Sesame Seade Mysteries) by Clementine Beauvais

Amy
Junior Designer

“I design covers, edit illustrations and typeset text to bring our books to life!”

Likes: Stripes, chocolate and going on adventures

Dislikes: Olives and fake pockets

Favourite children’s book: We’re Going on a Bear Hunt by Michael Rosen

Kellie
Senior Editor

“I take care of agented submissions, so I get to meet with literary agents at places like the London and Bologna book fairs. I work closely with our authors on original and commissioned stories, as well as with the rest of the Sweet Cherry team on exciting new ideas developed in-house. Sometimes I write content, too.”

Likes: Asian dramas, slow travel and house plants

Dislikes: Windy days without a hair band

Favourite children’s bookCarbonel: The King of Cats by Barbara Sleigh

Tori
Senior Editor

“I find, commission and edit exciting new children’s stories. Alongside this, I’m focused on expanding our list of terrifically talented freelance authors and providing my team with daily Disney references.”

Likes: Baking, Christmas movies, sparkly stationery and snakes

Dislikes: Bananas, hugs and mean people

Favourite children’s book: How The Grinch Stole Christmas by Dr Seuss (the Jim Carrey version is also my favourite film)

Jasmine
Junior Editor

“I edit and proofread our current projects – and I even write some of our younger children’s books! I work closely with the design department to make sure our images fit the text, and I also assess submissions and think up exciting new content ideas with the rest of the editorial team.”

Likes: Vintage jumpers, BBC dramas, making BookTube videos and Christmas

Dislikes: Being cold, disorganisation and badly developed characters

Favourite children’s book: Little Women by Louisa May Alcott

Books

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Authors

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