James is a singing teacher and regularly performs across the UK with his show “Primary School Assembly Bangers Live!”. He has appeared on BBC Breakfast, Loose Women (ITV), Netflix (Cheat) and Vanessa Feltz show (TalkTV). He recently featured live on Jeremy Vine’s BBC Radio 2 show and BBC South East Today. His online videos have been written about in The Times, The Independent, Buzzfeed and featured in a number of podcasts. Radio appearances include: BBC Radio 2 with Scott Mills, BBC Radio Kent, BBC 5 Live, BBC Radio Sheffield, BBC Radio Leicester, BBC Radio Lancashire, Absolute Radio and JackFM.