World Book Day 2021: Our Impact

As we wrap up a very busy and super fun World Book Day, we’d like to share a round-up of Sweet Cherry’s 2021 World Book Day campaign and virtual efforts this year:
  • 400+ book donations: We’ve donated over 400 brand new children’s books to schools, charities and organisations, including Read for Good.
  • Virtual school visits: Our authors Gemma Barder (from Leicestershire), Stephanie Baudet (from Buckinghamshire), Tracey Mayhew (from Essex) and Gill Stewart (from Scotland) have been making virtual author appearances at their local schools, sharing their stories, reading extracts of their books and answering questions.
  • Local radio slot: Sweet Cherry’s Marketing and Publicity Executive, Divia Kainth, was live on BBC Radio Leicester at lunchtime today talking about diversity in children’s publishing and reaching readers from underprivileged diverse backgrounds (you can jump to 2hrs35m and listen back here:
  • Exclusive peek at some new characters: Our Mina Mistry Investigates illustrator, Ellie O’Shea has shared an exclusive first peek of her illustrating some new characters coming to the next book in the series.
  • Twitter giveaway: We’re hosting a huge giveaway on Twitter – with over 22k impressions so far.
  • Creative partner support: Our authors, illustrators and licensing partners, (CBeebies’s Numberblocks and Alphablocks and CITV’s Dave Spud) have been sharing World Book Day posts on their social media.
  • World Book Day charity partnership: We’ve worked with World Book Day on our Sherlock Holmes poster campaign to 5k primary schools in the UK and 3 of our audiobooks are hosted for free online at World of Stories.

And that’s a wrap on World Book Day 2021!

We look forward to continuing to work towards making more books more accessible for all children as we continue into the year!

World Book Day 2021 logo